If we invest in having BIM content created for our products and / or hosting on BIMcontent.com, will our products get specified more?
The answer to this question shouldn’t be a shock to anyone…. and the answer is “not necessarily” *shock horror!*. “But you guys sell BIM content creation services and BIM content hosting…. Why would you say such a thing?”. The fact of the matter is – and always will be – being specified is the result of multiple considerations on behalf of the specifier. For example, if your product is at a price point in excess the project budget, your lead times are deemed prohibitive, your product not suitable for the project’s requirements, your certifications not sufficient or even if the specifier doesn’t enjoy dealing with your sales / technical team, having the best BIM content in the world won’t help you. Don’t let anyone fool you into thinking you can just have BIM content created and this is all you need to do to get specified. There are usually several key boxes to tick in order to be specified. All things being equal, having quality BIM content available for your products and making it accessible from a platform like BIMcontent.com which is frequently used by specifiers will help you be seen more often and ensure you are providing the right tools designers need to put your products in their projects at the critical point in time they are creating their documentation. But this is just one of many things manufacturers should do if they are wanting to grow sales through specifications. It’s an increasingly important one as the process of finding, evaluating and documenting products in projects becomes more digital, but it’s just one of several factors nonetheless.